Cravath Calling

Law firm sites don't get too heavy with color palettes, layouts and content. My previous employer was on the hook for a local law firm's complete branding overhaul. First part of the pitch: what if there was a new name, not a combination of partner last names, but something descriptive and novel instead? The client almost walked out.

Results

The new Brand ID, IA and site comps were presented at company's HQ. There was rousing applause. There was floor-stomping and table-drumming. Additionally, there were moments of loud yelling. Towards the end, in cementing the frenzy, one of them picked up our laptop and threw it across the room.