84 Years in the Toy Game

Celebrated 84 Years of the world's most ubiquitous toy by directing the prodution of a promo booklet. The initital thought was to take some screens from the booklet for social content. However, having efficiently wrapped up the book and shoot, there was enough time and resources to add additional videos. In particuluar, I wanted exteded a nod to Michel Gondry / White Stripe's work for the Fell in Love with a Girl video.

Results

The booklet served as in-store collateral, used in tandem with a spend-over-100-and-get-free-book promo. The social side realized strong CTR and reach numbers: 3% and 4% respectively.