Banners Gain Amplitude

Convinced stakeholders at this winter sports company to source library images rather than go out on a photo shoot. Not only did I handle image selection and retouching, but I created a traditional set of banners.

Results

Compared to the offer-based initiatives, this simple brand-only effort outperformed right out of the gate, setting records in both reach and engagement categories. However, it was the conversions that made a real difference. Sales even originated from a litany of non-winter countries.