Product 360° Viewer

Worked out all the kinks in getting this feature from wires to final approval, achieving a simple user-friendly rotation that passed tests with users and stakeholders.

Solved mobile version issues, dragging, tap area and tool-tips with a few rounds of research, feedback and comp cycles.

Instore App

For this instore tour experience, I started by playing a pivotal role in the CX research question formulation for this app. The first round of questions didn't reveal enough visual design feedback. However, towards the end-phase of the second cycle, A/B testing showed the enhanced visual design engaged users.

The flow at Samsung was to break down quickly assembled wires. With strategy sharing competitive analysis and PMs giving us shareholder background, my shared ideas and designs went back to research and final launch of the product.

Product Display Cards

Consolidated ideas from HQ and Korea sites, plus conduct audit and analytics for a final design of new product card that incorporated – and ultimately survived feedback and direction from a sizable array of departments.

Was tasked with an audit and redesign of crucial PDP page product cards. The first change was adding a subhead block under the title to replace way-too-long titles (in home appliances). In addition, this new subhead section serves as a blurb to capture anything from specs to sales pitch. Trimmed pricing-related information, rewriting "save" to "savings", while removing meaningless percent discounts, plus confusing strike-thru and differently colored price savings info. Finally, anything clickable gets placed at the bottom of the card, no exceptions.

My initial recommendation was having everything left-justify, and then include a price savings tool tip. This not only freed up card real estate (much needed for home appliances), but further reduced user eye-strain. The final result was this modification above, which kept the prior product title and button size reductions (still sticking to ADA guides). For phone product cards, the initially left-justified price ("$999.99", as seen in the first card above) left an unsightly and odd white-space, thus had to center this section not only to resolve this issue but also, per marketing requirements, to add emphasis.